Website speed matters

This week Google started using speed of a website as a factor in determining it's page rank.

This means that it is now beneficial for the millions of web site owners to look into how they can make their website run faster.

In line with this change Google have also released a speed checking tool in the webmaster tools product.

It's not often that Google makes changes to the ranking algorithm, but this change creates incentives for webmasters to speed up their websites, which will help improve user experience for all site visitors.